Programme

|

Is the destination Ticino competitive again?

Looking at the evolution – not only in terms of arrivals and overnight stays – of Ticino’s tourism market over the last two years, we seem to see a trend reversal over what had happened in previous seasons.

confronTi primavera 2017 aims to analyze and discuss some of the elements that have contributed to take Ticino tourism, if not back to the 80's and 90's levels, at least to encouraging signals after a difficult period. In this context, guest speakers from the Organizzazioni Turistiche Regionali of Canton Ticino (OTR) and the Agenzia Turistica Ticinese (ATT) will present some of the key projects developed as well as some of the ideas they are working on in order to increase attractiveness and competitiveness of their territories.

The program includes a first part dedicated to presentations by OTR speakers. In the second part, after a presentation by the ATT Director and an analysis by O-Tur researchers on the peculiarities of Ticino tourism, the event will propose a round table. Guest speakers will discuss, interacting with the public.

 

08h00 - 08h30:

Reception

08h30 - 08h40:

Welcome and introduction
Stefano Scagnolari, Head of the Observatory of tourism, IRE-USI

08h40 - 10h00:

Products, projects and winning strategies of the Ticino's OTR
Nadia Fontana-Lupi, Director of OTR Mendrisiotto e Basso Ceresio
Daniela Gugliotta Bagaian, Marketing Director of OTR Luganese
Benjamin Frizzi, Marketing Director of OTR Lago Maggiore e Valli
Fabrizio Barudoni, Vivedirector of OTR Bellinzonese e Alto Ticino

10h00 - 10h30:

Coffee break

10h30 - 10h50:

Products, projects and winning strategies of ATT
Elia Frapolli, Director of Agenzia Turistica Ticinese

10h50 - 11h10:

Tourism in Ticino, analysis and research by O-Tur
Stefano Scagnolari, Head of the Observatory of tourism, IRE-USI

11h10 - 12h20:

Round table
With the participation of the speakers and of other professionals and representatives of the tourism industry.

12h20 - 12h30:

Conclusioni
Prof. Rico Maggi, Director of Institute of Economic Research

12h30 - 13h00:

Buffet